Startup folklore loves the lone genius founder. But real scale doesn’t come from one brain-it comes from many minds thinking like owners. The problem? Most employees don’t naturally act like …
Somewhere between pitch deck swagger and demo day adrenaline, there’s a quieter, grittier truth: most founders are scared out of their minds. Not all the time. But often enough. They …
Startups are loud. Literally and figuratively. Founders are expected to charm investors, tweet like philosophers, pitch like TED speakers, and inspire Slack messages just by existing. In that noise, the …
If your growth strategy starts and ends with paid ads, congratulations-you’ve just signed up to rent attention forever. Don’t get me wrong. Ads work. They scale. They’re trackable. They make …
Most companies treat customer complaints like trash. Something to be contained, removed, and politely ignored. But buried in those angry emails, refund requests, one-star reviews, and passive-aggressive tweets is gold. …
Innovation is supposed to drive the company forward. But too often, it derails what is already working. One team is deep in a product launch while another is piloting a …
Launching your first product is a sprint through fire. Launching your second is a chess match played in fog. The first one gets all your urgency. The second one tests …
Profitability is supposed to feel like a milestone. You reach it, celebrate with a team lunch, maybe even tweet a screenshot of your dashboard with a tasteful rocket emoji. But …
At some point-between the MRR updates and the third HR complaint about Slack tone-you might stop and ask: “Wait… do I even like this anymore?” It’s a terrifying thought. This …
You’re the firestarter. The North Star. The person who wakes up at 5:47 AM with a “brilliant idea” and sends it to the team before their coffee has even brewed. …