There’s a special kind of founder who winces at the word “politics.” They think startup life is a meritocracy they want to focus on the work, not navigate power dynamics …
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Startups are loud. Literally and figuratively. Founders are expected to charm investors, tweet like philosophers, pitch like TED speakers, and inspire Slack messages just by existing. In that noise, the …
Community-led growth sounds like something from a yoga retreat or a DTC skincare brand, not the sharp-edged, quota-driven world of B2B. But it’s happening. And not just for open source …
Finding Breakthrough Ideas Hiding Inside Customer Complaints
Most companies treat customer complaints like trash. Something to be contained, removed, and politely ignored. But buried in those angry emails, refund requests, one-star reviews, and passive-aggressive tweets is gold. …
Startups love to talk about scale, while ignoring profit ceilings. “We’re building a high-margin business.” “Our gross margin will improve with volume.” “Once we hit Series B, the unit economics …
Somewhere along the way, building in public became a performance. Founders post daily metrics. Product teams livestream roadmaps. Every new feature ships with a tweet thread, a behind-the-scenes video, and …
Innovation is a startup’s lifeblood. Without it, you stagnate. You get outpaced. Your pitch decks start to sound like warmed-over buzzword soup. So founders create pipelines. They form squads. They …
The Unscalable Advantage – Tapping Into What Competitors Overlook
Every founder eventually faces the same pressure. You are told to scale. Fast. Clean. Efficient. Scalable is the holy grail of startup gospel. Scalable systems. Scalable marketing. Scalable hiring. If …
Testing vs. Tinkering – Knowing the Difference When You’re Experimenting
Startups love the language of experimentation. “We’re testing a new landing page” “We’re experimenting with messaging” “We’re A/B-ing the signup flow” But here is the problem: most of it is …
You land the big client. They love you. They pay on time. They even give useful feedback. Before long, they are a case study, a lighthouse logo, a reference call. …