Growing a Business

Startup folklore loves the lone genius founder. But real scale doesn’t come from one brain-it comes from many minds thinking like owners. The problem? Most employees don’t naturally act like …

In startup land, growth is gospel. More users. More revenue. More features. More LinkedIn announcements with graphs and confetti emojis. But sometimes, the smartest move is to stop climbing. Not …

“Psychological safety” is one of those startup terms that gets passed around like kombucha in a co-working space. Everyone agrees it’s important. Few agree on what it actually means. And …

Most startups live in constant reaction mode. Shipping late? Fire drill. Churn spike? Everyone panic. Compliance deadline? Start the all-nighter. In those early days, chaos feels like progress. You’re doing, …

There’s a special kind of founder who winces at the word “politics.” They think startup life is a meritocracy they want to focus on the work, not navigate power dynamics …

The first ten hires at a startup are not just employees. They’re co-architects of the chaos. They set the tone, build the muscle, and-if you choose wrong-bake in the dysfunction …

If your growth strategy starts and ends with paid ads, congratulations-you’ve just signed up to rent attention forever. Don’t get me wrong. Ads work. They scale. They’re trackable. They make …

In the startup world, going viral is the holy grail. Founders dream of waitlists that break Notion, tweets that cause investor DMs to explode, and dashboards that spike so hard …

Community-led growth sounds like something from a yoga retreat or a DTC skincare brand, not the sharp-edged, quota-driven world of B2B. But it’s happening. And not just for open source …

Most companies treat customer complaints like trash. Something to be contained, removed, and politely ignored. But buried in those angry emails, refund requests, one-star reviews, and passive-aggressive tweets is gold. …