{"id":1686,"date":"2025-05-12T14:08:53","date_gmt":"2025-05-12T14:08:53","guid":{"rendered":"https:\/\/wrinkledegg.com\/?p=1686"},"modified":"2025-05-12T14:10:16","modified_gmt":"2025-05-12T14:10:16","slug":"customer-experience-as-capital-why-building-relationships-is-more-important-than-ever","status":"publish","type":"post","link":"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/","title":{"rendered":"Customer Experience as Capital: Why Building Relationships is More Important Than Ever"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In an age where products are copied fast and prices are constantly undercut, one thing still sets companies apart. The experience they offer. Customer experience has become more than a marketing term. It is now a form of capital. An asset that builds loyalty, drives revenue, and earns trust in ways no discount or feature list can match.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modern businesses cannot afford to treat customer experience as an afterthought. It has become one of the most valuable investments a brand can make.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-makes-experience-a-strategic-asset\"><strong>What Makes Experience a Strategic Asset<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every interaction a customer has with your brand tells a story. From the moment they land on your site to how support handles a question to how easy it is to reorder or cancel, experience shapes perception.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When that experience is smooth, personalized, and thoughtful, customers stay longer. They buy more. They tell others. Over time, this becomes self-sustaining momentum that builds your brand without extra spending.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-experience-matters-more-than-product\"><strong>Why Experience Matters More Than Product<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s customers are not just comparing you to competitors in your industry. They are comparing you to the best experience they have had anywhere. If your checkout process is clunky or your mobile app is slow, they will notice. And they will leave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even great products can fail if the experience around them is frustrating. But a decent product with a standout experience can thrive. Loyalty is not about perfection. It is about how people feel when they engage with your business.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-relationship-over-transaction\"><strong>Relationship Over Transaction<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Transactional thinking is short-term. It focuses on what the customer can do for the business today. Relationship thinking is long-term. It centers on how the business can consistently support the customer\u2019s needs and goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses that prioritize relationships over revenue create customers who return again and again. They also gain something rare in today\u2019s market. Trust.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/towfiqu-barbhuiya-HNPrWOH2Z8U-unsplash-1024x683.jpg\" alt=\"Persons hand paying with a credit card over a light orange background with a green plant in the top right corner\" class=\"wp-image-1688\" srcset=\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/towfiqu-barbhuiya-HNPrWOH2Z8U-unsplash-1024x683.jpg 1024w, https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/towfiqu-barbhuiya-HNPrWOH2Z8U-unsplash-300x200.jpg 300w, https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/towfiqu-barbhuiya-HNPrWOH2Z8U-unsplash-768x512.jpg 768w, https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/towfiqu-barbhuiya-HNPrWOH2Z8U-unsplash-1536x1024.jpg 1536w, https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/towfiqu-barbhuiya-HNPrWOH2Z8U-unsplash-2048x1365.jpg 2048w, https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/towfiqu-barbhuiya-HNPrWOH2Z8U-unsplash-1920x1280.jpg 1920w, https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/towfiqu-barbhuiya-HNPrWOH2Z8U-unsplash-1170x780.jpg 1170w, https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/towfiqu-barbhuiya-HNPrWOH2Z8U-unsplash-585x390.jpg 585w, https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/towfiqu-barbhuiya-HNPrWOH2Z8U-unsplash-263x175.jpg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-turn-experience-into-growth\"><strong>How to Turn Experience into Growth<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Listen more than you talk<\/strong><strong><br><\/strong> Gather feedback often and act on it. Customers want to feel heard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Simplify every touchpoint<\/strong><strong><br><\/strong> Make buying, support, and communication easy and intuitive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Train for empathy<\/strong><strong><br><\/strong> Support teams should solve problems with care and clarity. A good experience during a bad moment often leads to more loyalty than a smooth sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Personalize when it matters<\/strong><strong><br><\/strong> Use data to offer value, not to stalk. Personalization should be helpful, not intrusive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Follow through<\/strong><strong><br><\/strong> Deliver what you promise and fix things when you fall short. Consistency builds credibility.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-small-businesses-have-an-edge\"><strong>Small Businesses Have an Edge<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While large corporations can throw money at tech solutions, small businesses often win on human connection. The ability to remember names, tailor services, and speak with customers directly is an advantage that cannot be bought.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use it to build a reputation that travels by word of mouth and earns repeat business without paid ads.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thought\"><strong>Final Thought<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s hyper-competitive landscape, customer experience is not a luxury. It is a growth engine. The companies that see it as capital and invest in it like any other asset will not only win more customers. They will keep them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an age where products are copied fast and prices are constantly undercut, one thing still sets companies apart. The experience they offer. Customer experience has become more than a&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2],"tags":[37,38],"class_list":["post-1686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growing-a-business","tag-crm","tag-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Experience as Capital: Why Building Relationships is More Important Than Ever - Wrinkled Egg<\/title>\n<meta name=\"description\" content=\"Why Building Relationships is More Important Than Ever, in modern business, managing customer relationships is key to success\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Experience as Capital: Why Building Relationships is More Important Than Ever\" \/>\n<meta property=\"og:description\" content=\"Why Building Relationships is More Important Than Ever, in modern business, managing customer relationships is key to success\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/\" \/>\n<meta property=\"og:site_name\" content=\"Wrinkled Egg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61576194033702\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-12T14:08:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-12T14:10:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/blake-wisz-GFrBMipOd_E-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dan Marsh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Marsh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/\"},\"author\":{\"name\":\"Dan Marsh\",\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/person\/638ffad88397364d5edc6a00571a4403\"},\"headline\":\"Customer Experience as Capital: Why Building Relationships is More Important Than Ever\",\"datePublished\":\"2025-05-12T14:08:53+00:00\",\"dateModified\":\"2025-05-12T14:10:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/\"},\"wordCount\":515,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wrinkledegg.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/blake-wisz-GFrBMipOd_E-unsplash-scaled.jpg\",\"keywords\":[\"CRM\",\"Customer experience\"],\"articleSection\":[\"Growing a Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/\",\"url\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/\",\"name\":\"Customer Experience as Capital: Why Building Relationships is More Important Than Ever - Wrinkled Egg\",\"isPartOf\":{\"@id\":\"https:\/\/wrinkledegg.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/blake-wisz-GFrBMipOd_E-unsplash-scaled.jpg\",\"datePublished\":\"2025-05-12T14:08:53+00:00\",\"dateModified\":\"2025-05-12T14:10:16+00:00\",\"description\":\"Why Building Relationships is More Important Than Ever, in modern business, managing customer relationships is key to success\",\"breadcrumb\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#primaryimage\",\"url\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/blake-wisz-GFrBMipOd_E-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/blake-wisz-GFrBMipOd_E-unsplash-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Woman in red-ish top checking out at a counter\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wrinkledegg.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Experience as Capital: Why Building Relationships is More Important Than Ever\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wrinkledegg.com\/#website\",\"url\":\"https:\/\/wrinkledegg.com\/\",\"name\":\"Wrinkled Egg\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/wrinkledegg.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wrinkledegg.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wrinkledegg.com\/#organization\",\"name\":\"Wrinkled Egg\",\"url\":\"https:\/\/wrinkledegg.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/WRINKLEDEGG-LOGO.png\",\"contentUrl\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/WRINKLEDEGG-LOGO.png\",\"width\":600,\"height\":151,\"caption\":\"Wrinkled Egg\"},\"image\":{\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/profile.php?id=61576194033702\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/person\/638ffad88397364d5edc6a00571a4403\",\"name\":\"Dan Marsh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8a1e44c6852c48f034654f9c2f23e4cd3a3dd9014e9b18b49ba8976f3a489f16?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8a1e44c6852c48f034654f9c2f23e4cd3a3dd9014e9b18b49ba8976f3a489f16?s=96&d=mm&r=g\",\"caption\":\"Dan Marsh\"},\"url\":\"https:\/\/wrinkledegg.com\/index.php\/author\/dan-marsh\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Customer Experience as Capital: Why Building Relationships is More Important Than Ever - Wrinkled Egg","description":"Why Building Relationships is More Important Than Ever, in modern business, managing customer relationships is key to success","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/","og_locale":"en_US","og_type":"article","og_title":"Customer Experience as Capital: Why Building Relationships is More Important Than Ever","og_description":"Why Building Relationships is More Important Than Ever, in modern business, managing customer relationships is key to success","og_url":"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/","og_site_name":"Wrinkled Egg","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=61576194033702","article_published_time":"2025-05-12T14:08:53+00:00","article_modified_time":"2025-05-12T14:10:16+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/blake-wisz-GFrBMipOd_E-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Dan Marsh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dan Marsh","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#article","isPartOf":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/"},"author":{"name":"Dan Marsh","@id":"https:\/\/wrinkledegg.com\/#\/schema\/person\/638ffad88397364d5edc6a00571a4403"},"headline":"Customer Experience as Capital: Why Building Relationships is More Important Than Ever","datePublished":"2025-05-12T14:08:53+00:00","dateModified":"2025-05-12T14:10:16+00:00","mainEntityOfPage":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/"},"wordCount":515,"commentCount":0,"publisher":{"@id":"https:\/\/wrinkledegg.com\/#organization"},"image":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#primaryimage"},"thumbnailUrl":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/blake-wisz-GFrBMipOd_E-unsplash-scaled.jpg","keywords":["CRM","Customer experience"],"articleSection":["Growing a Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/","url":"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/","name":"Customer Experience as Capital: Why Building Relationships is More Important Than Ever - Wrinkled Egg","isPartOf":{"@id":"https:\/\/wrinkledegg.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#primaryimage"},"image":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#primaryimage"},"thumbnailUrl":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/blake-wisz-GFrBMipOd_E-unsplash-scaled.jpg","datePublished":"2025-05-12T14:08:53+00:00","dateModified":"2025-05-12T14:10:16+00:00","description":"Why Building Relationships is More Important Than Ever, in modern business, managing customer relationships is key to success","breadcrumb":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#primaryimage","url":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/blake-wisz-GFrBMipOd_E-unsplash-scaled.jpg","contentUrl":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/blake-wisz-GFrBMipOd_E-unsplash-scaled.jpg","width":2560,"height":1707,"caption":"Woman in red-ish top checking out at a counter"},{"@type":"BreadcrumbList","@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/05\/12\/customer-experience-as-capital-why-building-relationships-is-more-important-than-ever\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wrinkledegg.com\/"},{"@type":"ListItem","position":2,"name":"Customer Experience as Capital: Why Building Relationships is More Important Than Ever"}]},{"@type":"WebSite","@id":"https:\/\/wrinkledegg.com\/#website","url":"https:\/\/wrinkledegg.com\/","name":"Wrinkled Egg","description":"","publisher":{"@id":"https:\/\/wrinkledegg.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wrinkledegg.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wrinkledegg.com\/#organization","name":"Wrinkled Egg","url":"https:\/\/wrinkledegg.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wrinkledegg.com\/#\/schema\/logo\/image\/","url":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/WRINKLEDEGG-LOGO.png","contentUrl":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/WRINKLEDEGG-LOGO.png","width":600,"height":151,"caption":"Wrinkled Egg"},"image":{"@id":"https:\/\/wrinkledegg.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=61576194033702"]},{"@type":"Person","@id":"https:\/\/wrinkledegg.com\/#\/schema\/person\/638ffad88397364d5edc6a00571a4403","name":"Dan Marsh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wrinkledegg.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8a1e44c6852c48f034654f9c2f23e4cd3a3dd9014e9b18b49ba8976f3a489f16?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8a1e44c6852c48f034654f9c2f23e4cd3a3dd9014e9b18b49ba8976f3a489f16?s=96&d=mm&r=g","caption":"Dan Marsh"},"url":"https:\/\/wrinkledegg.com\/index.php\/author\/dan-marsh\/"}]}},"_links":{"self":[{"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/posts\/1686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/comments?post=1686"}],"version-history":[{"count":1,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/posts\/1686\/revisions"}],"predecessor-version":[{"id":1689,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/posts\/1686\/revisions\/1689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/media\/1687"}],"wp:attachment":[{"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/media?parent=1686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/categories?post=1686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/tags?post=1686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}