{"id":2184,"date":"2025-07-21T12:36:10","date_gmt":"2025-07-21T12:36:10","guid":{"rendered":"https:\/\/wrinkledegg.com\/?p=2184"},"modified":"2025-07-21T14:09:26","modified_gmt":"2025-07-21T14:09:26","slug":"why-your-innovation-pipeline-needs-a-kill-button","status":"publish","type":"post","link":"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/","title":{"rendered":"Why Your Innovation Pipeline Needs a Kill Button"},"content":{"rendered":"\n
Innovation is a startup’s lifeblood. Without it, you stagnate. You get outpaced. Your pitch decks start to sound like warmed-over buzzword soup. So founders create pipelines. They form squads. They launch beta features and side products and experimental tools.<\/p>\n\n\n\n
But somewhere along the way, the pipeline becomes a museum. Old experiments hang around. Pet projects linger. Resources get quietly drained by “low-priority initiatives” no one quite knows how to shut down. The result? A team that’s always building, but rarely shipping anything that matters.<\/p>\n\n\n\n
What you need is not just a roadmap. You need a kill button<\/strong>.<\/p>\n\n\n\n
“The essence of strategy is choosing what not to do.” – Michael Porter (Also known as the patron saint of product reviews with a sharp edge.)<\/p>\n\n\n\n
\n\n\n\n
The Hidden Cost of Zombie Projects<\/strong><\/h3>\n\n\n\n
When you lack a mechanism for killing weak ideas, you do not just lose speed. You lose focus, clarity, and eventually trust.<\/p>\n\n\n\n
Teams start to hedge. Nobody wants to criticize someone else’s prototype. Leadership lets “one more sprint” drag into a quarter. And soon, half your resources are tangled in work that no one can justify anymore.<\/p>\n\n\n\n
And yes, it is often the founder’s idea that should have been killed first.<\/p>\n\n\n\n
\n\n\n\n
Tip: Building a Pipeline That Doesn’t Become a Graveyard<\/strong><\/h3>\n\n\n\n\n
Set kill criteria at the start<\/strong> <\/strong> Every experiment should come with a “kill threshold.” If it does not hit X within Y time, it ends. No debates. No politics. <\/li>\n\n\n\n
Review monthly, not quarterly<\/strong> <\/strong> Waiting until the end of a quarter to review pipeline projects is how things fester. Keep the list short, visible, and regularly challenged. <\/li>\n\n\n\n
Separate value from effort<\/strong> <\/strong> Just because your team spent two months on something does not mean it deserves two more. Time spent is not proof of potential. <\/li>\n\n\n\n
Reward endings<\/strong> <\/strong> Make it culturally acceptable-even celebrated-for a PM or engineer to shut something down. It means they are doing their job. <\/li>\n<\/ol>\n\n\n\n\n\n\n\n
Table: Healthy Pipeline vs. Innovation Swamp<\/strong><\/h3>\n\n\n\n
Pipeline Trait<\/strong><\/td>
High-functioning System<\/strong><\/td>
Swamp of Sunk Cost<\/strong><\/td><\/tr>
Project entry criteria<\/td>
User need or strategic gap<\/td>
Founder idea or internal whim<\/td><\/tr>
Time to validate<\/td>
Measured in weeks<\/td>
Open-ended “let’s see” timelines<\/td><\/tr>
Decision triggers<\/td>
Metrics and user behavior<\/td>
Team sentiment and politics<\/td><\/tr>
Visibility of pipeline<\/td>
Transparent and reviewed<\/td>
Fragmented across docs and heads<\/td><\/tr>
% of projects killed<\/td>
50% or more<\/td>
Rarely tracked or acknowledged<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<\/figure>\n\n\n\n\n\n\n\n
FAQ<\/strong><\/h3>\n\n\n\n
Q: Isn’t it demoralizing to kill projects?<\/strong> <\/strong> A:<\/strong> No. It is demoralizing to work on things that do not matter and then pretend they do. Teams feel energized when they can focus and when their effort creates visible impact.<\/p>\n\n\n\n
Q: How do I kill something that came from the top?<\/strong> <\/strong> A:<\/strong> Create a rule: no sacred cows. If it is on the board, it is killable. If you, as the founder, cannot let go of your favorite toy feature, you are not building a company-you are building a shrine.<\/p>\n\n\n\n\n\n\n\n
A Thought Experiment<\/strong><\/h3>\n\n\n\n
Look at your innovation pipeline right now. Imagine you had to cut 50 percent of it by the end of the day.<\/p>\n\n\n\n
What would stay? What would go? And why haven’t you already made that decision?<\/p>\n\n\n\n
\n\n\n\n
A kill button is not about being negative. It is about being disciplined. It is about creating a culture that values focus over filler, outcomes over output, and reality over hopeful optimism.<\/p>\n\n\n\n
If your pipeline has no off-ramp, then it is not a pipeline. It is a slow-moving trap. And your best ideas are buried under the ones you are too polite-or too proud-to shut down.<\/p>\n\n\n\n
Push the button. It is how great companies stay great.<\/p>\n","protected":false},"excerpt":{"rendered":"
Innovation is a startup’s lifeblood. Without it, you stagnate. You get outpaced. Your pitch decks start to sound like warmed-over buzzword soup. So founders create pipelines. They form squads. They…<\/p>\n","protected":false},"author":4,"featured_media":2185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[8,2],"tags":[116],"class_list":["post-2184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-growing-a-business","tag-innovation-pipeline"],"yoast_head":"\n
Why Your Innovation Pipeline Needs a Kill Button - Wrinkled Egg<\/title>\n<meta name=\"description\" content=\"Innovation without control is chaos in a lab. Your innovation pipeline needs a kill button, the power to stop unpromising projects\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Innovation Pipeline Needs a Kill Button\" \/>\n<meta property=\"og:description\" content=\"Innovation without control is chaos in a lab. Your innovation pipeline needs a kill button, the power to stop unpromising projects\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/\" \/>\n<meta property=\"og:site_name\" content=\"Wrinkled Egg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61576194033702\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-21T12:36:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T14:09:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/07\/kvalifik-5Q07sS54D0Q-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sebastian Murphy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sebastian Murphy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/\"},\"author\":{\"name\":\"Sebastian Murphy\",\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/person\/0043dad1daf6ae8c93857e3aa646eb3a\"},\"headline\":\"Why Your Innovation Pipeline Needs a Kill Button\",\"datePublished\":\"2025-07-21T12:36:10+00:00\",\"dateModified\":\"2025-07-21T14:09:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/\"},\"wordCount\":593,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wrinkledegg.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/07\/kvalifik-5Q07sS54D0Q-unsplash-scaled.jpg\",\"keywords\":[\"innovation pipeline\"],\"articleSection\":[\"Business News\",\"Growing a Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/\",\"url\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/\",\"name\":\"Why Your Innovation Pipeline Needs a Kill Button - Wrinkled Egg\",\"isPartOf\":{\"@id\":\"https:\/\/wrinkledegg.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/07\/kvalifik-5Q07sS54D0Q-unsplash-scaled.jpg\",\"datePublished\":\"2025-07-21T12:36:10+00:00\",\"dateModified\":\"2025-07-21T14:09:26+00:00\",\"description\":\"Innovation without control is chaos in a lab. Your innovation pipeline needs a kill button, the power to stop unpromising projects\",\"breadcrumb\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#primaryimage\",\"url\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/07\/kvalifik-5Q07sS54D0Q-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/07\/kvalifik-5Q07sS54D0Q-unsplash-scaled.jpg\",\"width\":2560,\"height\":1920,\"caption\":\"person writing out his innovation pipeline\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wrinkledegg.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Your Innovation Pipeline Needs a Kill Button\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wrinkledegg.com\/#website\",\"url\":\"https:\/\/wrinkledegg.com\/\",\"name\":\"Wrinkled Egg\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/wrinkledegg.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wrinkledegg.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wrinkledegg.com\/#organization\",\"name\":\"Wrinkled Egg\",\"url\":\"https:\/\/wrinkledegg.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/WRINKLEDEGG-LOGO.png\",\"contentUrl\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/WRINKLEDEGG-LOGO.png\",\"width\":600,\"height\":151,\"caption\":\"Wrinkled Egg\"},\"image\":{\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/profile.php?id=61576194033702\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/person\/0043dad1daf6ae8c93857e3aa646eb3a\",\"name\":\"Sebastian Murphy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/132a8ca90ff389eb063b8a0967141e60ee6457ca5c79ead485882f7f20be1ffe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/132a8ca90ff389eb063b8a0967141e60ee6457ca5c79ead485882f7f20be1ffe?s=96&d=mm&r=g\",\"caption\":\"Sebastian Murphy\"},\"url\":\"https:\/\/wrinkledegg.com\/index.php\/author\/seb-murphy\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Your Innovation Pipeline Needs a Kill Button - Wrinkled Egg","description":"Innovation without control is chaos in a lab. Your innovation pipeline needs a kill button, the power to stop unpromising projects","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/","og_locale":"en_US","og_type":"article","og_title":"Why Your Innovation Pipeline Needs a Kill Button","og_description":"Innovation without control is chaos in a lab. Your innovation pipeline needs a kill button, the power to stop unpromising projects","og_url":"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/","og_site_name":"Wrinkled Egg","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=61576194033702","article_published_time":"2025-07-21T12:36:10+00:00","article_modified_time":"2025-07-21T14:09:26+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/07\/kvalifik-5Q07sS54D0Q-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Sebastian Murphy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sebastian Murphy","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#article","isPartOf":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/"},"author":{"name":"Sebastian Murphy","@id":"https:\/\/wrinkledegg.com\/#\/schema\/person\/0043dad1daf6ae8c93857e3aa646eb3a"},"headline":"Why Your Innovation Pipeline Needs a Kill Button","datePublished":"2025-07-21T12:36:10+00:00","dateModified":"2025-07-21T14:09:26+00:00","mainEntityOfPage":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/"},"wordCount":593,"commentCount":0,"publisher":{"@id":"https:\/\/wrinkledegg.com\/#organization"},"image":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#primaryimage"},"thumbnailUrl":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/07\/kvalifik-5Q07sS54D0Q-unsplash-scaled.jpg","keywords":["innovation pipeline"],"articleSection":["Business News","Growing a Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/","url":"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/","name":"Why Your Innovation Pipeline Needs a Kill Button - Wrinkled Egg","isPartOf":{"@id":"https:\/\/wrinkledegg.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#primaryimage"},"image":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#primaryimage"},"thumbnailUrl":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/07\/kvalifik-5Q07sS54D0Q-unsplash-scaled.jpg","datePublished":"2025-07-21T12:36:10+00:00","dateModified":"2025-07-21T14:09:26+00:00","description":"Innovation without control is chaos in a lab. Your innovation pipeline needs a kill button, the power to stop unpromising projects","breadcrumb":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#primaryimage","url":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/07\/kvalifik-5Q07sS54D0Q-unsplash-scaled.jpg","contentUrl":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/07\/kvalifik-5Q07sS54D0Q-unsplash-scaled.jpg","width":2560,"height":1920,"caption":"person writing out his innovation pipeline"},{"@type":"BreadcrumbList","@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/07\/21\/why-your-innovation-pipeline-needs-a-kill-button\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wrinkledegg.com\/"},{"@type":"ListItem","position":2,"name":"Why Your Innovation Pipeline Needs a Kill Button"}]},{"@type":"WebSite","@id":"https:\/\/wrinkledegg.com\/#website","url":"https:\/\/wrinkledegg.com\/","name":"Wrinkled Egg","description":"","publisher":{"@id":"https:\/\/wrinkledegg.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wrinkledegg.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wrinkledegg.com\/#organization","name":"Wrinkled Egg","url":"https:\/\/wrinkledegg.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wrinkledegg.com\/#\/schema\/logo\/image\/","url":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/WRINKLEDEGG-LOGO.png","contentUrl":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/WRINKLEDEGG-LOGO.png","width":600,"height":151,"caption":"Wrinkled Egg"},"image":{"@id":"https:\/\/wrinkledegg.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=61576194033702"]},{"@type":"Person","@id":"https:\/\/wrinkledegg.com\/#\/schema\/person\/0043dad1daf6ae8c93857e3aa646eb3a","name":"Sebastian Murphy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wrinkledegg.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/132a8ca90ff389eb063b8a0967141e60ee6457ca5c79ead485882f7f20be1ffe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/132a8ca90ff389eb063b8a0967141e60ee6457ca5c79ead485882f7f20be1ffe?s=96&d=mm&r=g","caption":"Sebastian Murphy"},"url":"https:\/\/wrinkledegg.com\/index.php\/author\/seb-murphy\/"}]}},"_links":{"self":[{"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/posts\/2184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/comments?post=2184"}],"version-history":[{"count":1,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/posts\/2184\/revisions"}],"predecessor-version":[{"id":2187,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/posts\/2184\/revisions\/2187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/media\/2185"}],"wp:attachment":[{"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/media?parent=2184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/categories?post=2184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/tags?post=2184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"kill](\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/07\/matt-walsh-3wIKwi0YGPY-unsplash-1024x697.jpg\")
<\/figure>\n\n\n\n