{"id":2236,"date":"2025-08-13T15:18:05","date_gmt":"2025-08-13T15:18:05","guid":{"rendered":"https:\/\/wrinkledegg.com\/?p=2236"},"modified":"2025-08-14T09:04:40","modified_gmt":"2025-08-14T09:04:40","slug":"from-firefighting-to-forecasting-building-a-proactive-ops-culture","status":"publish","type":"post","link":"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/","title":{"rendered":"From Firefighting to Forecasting: Building a Proactive Ops Culture"},"content":{"rendered":"\n

Most startups live in constant reaction mode. Shipping late? Fire drill. Churn spike? Everyone panic. Compliance deadline? Start the all-nighter.<\/p>\n\n\n\n

In those early days, chaos feels like progress. You’re doing, you’re fixing, you’re sprinting! But eventually, the adrenaline wears off and the burnout<\/a> kicks in… and the same problems keep reappearing like a bad product demo.<\/p>\n\n\n\n

There’s a better way. It’s called forecasting. And no, it doesn’t mean turning your startup into a bureaucratic mess. It means building the muscle to spot fires before they spark, solve problems before they escalate, and align your team around predictable, measurable rhythms.<\/p>\n\n\n\n

Welcome to the ops upgrade your startup didn’t know it needed.<\/p>\n\n\n\n

“Plans are nothing; planning is everything.”
– Dwight D. Eisenhower
(He wasn’t launching a SaaS product, but the logic holds.)<\/p>\n\n\n\n

\n\n\n\n

The Problem With Perpetual Firefighting<\/strong><\/h3>\n\n\n\n

Founders think of firefighting as noble. The team is “scrappy.” They “rally.” But what they’re actually doing is normalizing stress, hiding operational gaps, and burning through trust faster than AWS credits.<\/p>\n\n\n\n

The issue isn’t just the fire. It’s the lack of water buckets-because no one took five minutes to build a system.<\/p>\n\n\n\n

\"firefighter<\/figure>\n\n\n\n
\n\n\n\n

Signs You’re Still a Firefighting Culture<\/strong><\/h3>\n\n\n\n
    \n
  • You find out things are broken only when customers tell you
    <\/li>\n\n\n\n
  • Your metrics are trailing indicators, not leading ones
    <\/li>\n\n\n\n
  • You skip retros because “we already fixed it”
    <\/li>\n\n\n\n
  • Team morale depends on how many Slack fires were put out that week
    <\/li>\n<\/ul>\n\n\n\n

    If any of these ring true, it’s time to shift gears.<\/p>\n\n\n\n

    \n\n\n\n

    Tip: How to Transition to Forecasting<\/strong><\/h3>\n\n\n\n
      \n
    1. Define operating cadences<\/strong>
      <\/strong> Set weekly, monthly, and quarterly rhythms. Not just meetings-decision windows, reporting cycles, and review processes. Make them predictable.
      <\/li>\n\n\n\n
    2. Track leading indicators<\/strong>
      <\/strong> Don’t wait for churn to measure retention risk. Look at NPS drops, product usage dips, or customer support themes. Find the signals.
      <\/li>\n\n\n\n
    3. Automate status, not judgment<\/strong>
      <\/strong> Build dashboards that tell you what’s happening. But keep space for human judgment. Automation should inform, not decide.
      <\/li>\n\n\n\n
    4. Run pre-mortems, not just post-mortems<\/strong>
      <\/strong> For every major initiative, ask: What could go wrong? Then plan as if one of those things will<\/em> go wrong.
      <\/li>\n<\/ol>\n\n\n\n
      \n\n\n\n

      Table: Firefighting vs. Forecasting Culture<\/strong><\/h3>\n\n\n\n
      Trait<\/strong><\/td>Firefighting<\/strong><\/td>Forecasting<\/strong><\/td><\/tr>
      Mindset<\/td>Reactive<\/td>Proactive<\/td><\/tr>
      Time allocation<\/td>Urgent over important<\/td>Important over urgent<\/td><\/tr>
      Data usage<\/td>Lagging metrics<\/td>Leading indicators<\/td><\/tr>
      Team morale<\/td>Adrenaline-driven<\/td>Stability-driven<\/td><\/tr>
      Decision-making<\/td>Crisis-based<\/td>Rhythm-based<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n
      \n\n\n\n

      FAQ<\/strong><\/h3>\n\n\n\n

      Q: Isn’t some firefighting inevitable at a startup?<\/strong>
      <\/strong> A:<\/strong> Absolutely. But it should be the exception, not the operating model. Fire drills happen. Fire culture is a choice.<\/p>\n\n\n\n

      Q: How do we get buy-in for more structure?<\/strong>
      <\/strong> A:<\/strong> Show the cost of not having it. Missed revenue, lost customers, dropped balls. People don’t hate process-they hate pointless process.<\/p>\n\n\n\n

      \n\n\n\n

      A Joke (Ops Edition)<\/strong><\/h3>\n\n\n\n

      Startup CEO: “Why are we always behind schedule?”
      Ops Lead: “Because our calendar is just a to-do list we ignore in real time.”<\/p>\n\n\n\n

      \n\n\n\n

      An Open Question<\/strong><\/h3>\n\n\n\n

      If your company doubled in size tomorrow, would your current ops survive?<\/p>\n\n\n\n

      Or would it crumble under the weight of its own chaos?<\/p>\n\n\n\n

      \n\n\n\n

      Building a forecasting culture doesn’t mean slowing down. It means aiming better. You’re still sprinting-but now you know where the track bends.<\/p>\n\n\n\n

      Firefighting makes you feel alive. Forecasting makes your company stay alive.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Most startups live in constant reaction mode. Shipping late? Fire drill. Churn spike? Everyone panic. Compliance deadline? Start the all-nighter. In those early days, chaos feels like progress. You’re doing,…<\/p>\n","protected":false},"author":4,"featured_media":2237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2,4,5],"tags":[136],"class_list":["post-2236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growing-a-business","category-leadership","category-starting-a-business","tag-forecasting"],"yoast_head":"\nFrom Firefighting to Forecasting: Building a Proactive Ops Culture - Wrinkled Egg<\/title>\n<meta name=\"description\" content=\"Reactive teams put out fires. Proactive ones see the smoke before it starts. Shifting to forecasting isn\u2019t luck, it\u2019s culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Firefighting to Forecasting: Building a Proactive Ops Culture\" \/>\n<meta property=\"og:description\" content=\"Reactive teams put out fires. Proactive ones see the smoke before it starts. Shifting to forecasting isn\u2019t luck, it\u2019s culture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"Wrinkled Egg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61576194033702\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-13T15:18:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T09:04:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/08\/mark-konig-OsYYPaPgIjw-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sebastian Murphy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sebastian Murphy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/\"},\"author\":{\"name\":\"Sebastian Murphy\",\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/person\/0043dad1daf6ae8c93857e3aa646eb3a\"},\"headline\":\"From Firefighting to Forecasting: Building a Proactive Ops Culture\",\"datePublished\":\"2025-08-13T15:18:05+00:00\",\"dateModified\":\"2025-08-14T09:04:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/\"},\"wordCount\":529,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wrinkledegg.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/08\/mark-konig-OsYYPaPgIjw-unsplash-scaled.jpg\",\"keywords\":[\"forecasting\"],\"articleSection\":[\"Growing a Business\",\"Leadership\",\"Starting a Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/\",\"url\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/\",\"name\":\"From Firefighting to Forecasting: Building a Proactive Ops Culture - Wrinkled Egg\",\"isPartOf\":{\"@id\":\"https:\/\/wrinkledegg.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/08\/mark-konig-OsYYPaPgIjw-unsplash-scaled.jpg\",\"datePublished\":\"2025-08-13T15:18:05+00:00\",\"dateModified\":\"2025-08-14T09:04:40+00:00\",\"description\":\"Reactive teams put out fires. Proactive ones see the smoke before it starts. Shifting to forecasting isn\u2019t luck, it\u2019s culture.\",\"breadcrumb\":{\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#primaryimage\",\"url\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/08\/mark-konig-OsYYPaPgIjw-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/08\/mark-konig-OsYYPaPgIjw-unsplash-scaled.jpg\",\"width\":2560,\"height\":1440,\"caption\":\"Forecasting wind tube thingy in red and white\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wrinkledegg.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Firefighting to Forecasting: Building a Proactive Ops Culture\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wrinkledegg.com\/#website\",\"url\":\"https:\/\/wrinkledegg.com\/\",\"name\":\"Wrinkled Egg\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/wrinkledegg.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wrinkledegg.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wrinkledegg.com\/#organization\",\"name\":\"Wrinkled Egg\",\"url\":\"https:\/\/wrinkledegg.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/WRINKLEDEGG-LOGO.png\",\"contentUrl\":\"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/WRINKLEDEGG-LOGO.png\",\"width\":600,\"height\":151,\"caption\":\"Wrinkled Egg\"},\"image\":{\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/profile.php?id=61576194033702\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/person\/0043dad1daf6ae8c93857e3aa646eb3a\",\"name\":\"Sebastian Murphy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wrinkledegg.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/132a8ca90ff389eb063b8a0967141e60ee6457ca5c79ead485882f7f20be1ffe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/132a8ca90ff389eb063b8a0967141e60ee6457ca5c79ead485882f7f20be1ffe?s=96&d=mm&r=g\",\"caption\":\"Sebastian Murphy\"},\"url\":\"https:\/\/wrinkledegg.com\/index.php\/author\/seb-murphy\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"From Firefighting to Forecasting: Building a Proactive Ops Culture - Wrinkled Egg","description":"Reactive teams put out fires. Proactive ones see the smoke before it starts. Shifting to forecasting isn\u2019t luck, it\u2019s culture.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/","og_locale":"en_US","og_type":"article","og_title":"From Firefighting to Forecasting: Building a Proactive Ops Culture","og_description":"Reactive teams put out fires. Proactive ones see the smoke before it starts. Shifting to forecasting isn\u2019t luck, it\u2019s culture.","og_url":"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/","og_site_name":"Wrinkled Egg","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=61576194033702","article_published_time":"2025-08-13T15:18:05+00:00","article_modified_time":"2025-08-14T09:04:40+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/08\/mark-konig-OsYYPaPgIjw-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Sebastian Murphy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sebastian Murphy","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#article","isPartOf":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/"},"author":{"name":"Sebastian Murphy","@id":"https:\/\/wrinkledegg.com\/#\/schema\/person\/0043dad1daf6ae8c93857e3aa646eb3a"},"headline":"From Firefighting to Forecasting: Building a Proactive Ops Culture","datePublished":"2025-08-13T15:18:05+00:00","dateModified":"2025-08-14T09:04:40+00:00","mainEntityOfPage":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/"},"wordCount":529,"commentCount":0,"publisher":{"@id":"https:\/\/wrinkledegg.com\/#organization"},"image":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#primaryimage"},"thumbnailUrl":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/08\/mark-konig-OsYYPaPgIjw-unsplash-scaled.jpg","keywords":["forecasting"],"articleSection":["Growing a Business","Leadership","Starting a Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/","url":"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/","name":"From Firefighting to Forecasting: Building a Proactive Ops Culture - Wrinkled Egg","isPartOf":{"@id":"https:\/\/wrinkledegg.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#primaryimage"},"image":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#primaryimage"},"thumbnailUrl":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/08\/mark-konig-OsYYPaPgIjw-unsplash-scaled.jpg","datePublished":"2025-08-13T15:18:05+00:00","dateModified":"2025-08-14T09:04:40+00:00","description":"Reactive teams put out fires. Proactive ones see the smoke before it starts. Shifting to forecasting isn\u2019t luck, it\u2019s culture.","breadcrumb":{"@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#primaryimage","url":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/08\/mark-konig-OsYYPaPgIjw-unsplash-scaled.jpg","contentUrl":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/08\/mark-konig-OsYYPaPgIjw-unsplash-scaled.jpg","width":2560,"height":1440,"caption":"Forecasting wind tube thingy in red and white"},{"@type":"BreadcrumbList","@id":"https:\/\/wrinkledegg.com\/index.php\/2025\/08\/13\/from-firefighting-to-forecasting-building-a-proactive-ops-culture\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wrinkledegg.com\/"},{"@type":"ListItem","position":2,"name":"From Firefighting to Forecasting: Building a Proactive Ops Culture"}]},{"@type":"WebSite","@id":"https:\/\/wrinkledegg.com\/#website","url":"https:\/\/wrinkledegg.com\/","name":"Wrinkled Egg","description":"","publisher":{"@id":"https:\/\/wrinkledegg.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wrinkledegg.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wrinkledegg.com\/#organization","name":"Wrinkled Egg","url":"https:\/\/wrinkledegg.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wrinkledegg.com\/#\/schema\/logo\/image\/","url":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/WRINKLEDEGG-LOGO.png","contentUrl":"https:\/\/wrinkledegg.com\/wp-content\/uploads\/2025\/05\/WRINKLEDEGG-LOGO.png","width":600,"height":151,"caption":"Wrinkled Egg"},"image":{"@id":"https:\/\/wrinkledegg.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=61576194033702"]},{"@type":"Person","@id":"https:\/\/wrinkledegg.com\/#\/schema\/person\/0043dad1daf6ae8c93857e3aa646eb3a","name":"Sebastian Murphy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wrinkledegg.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/132a8ca90ff389eb063b8a0967141e60ee6457ca5c79ead485882f7f20be1ffe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/132a8ca90ff389eb063b8a0967141e60ee6457ca5c79ead485882f7f20be1ffe?s=96&d=mm&r=g","caption":"Sebastian Murphy"},"url":"https:\/\/wrinkledegg.com\/index.php\/author\/seb-murphy\/"}]}},"_links":{"self":[{"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/posts\/2236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/comments?post=2236"}],"version-history":[{"count":1,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/posts\/2236\/revisions"}],"predecessor-version":[{"id":2239,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/posts\/2236\/revisions\/2239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/media\/2237"}],"wp:attachment":[{"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/media?parent=2236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/categories?post=2236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wrinkledegg.com\/index.php\/wp-json\/wp\/v2\/tags?post=2236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}