Startup folklore loves the lone genius founder. But real scale doesn’t come from one brain-it comes from many minds thinking like owners. The problem? Most employees don’t naturally act like…
Somewhere between pitch deck swagger and demo day adrenaline, there’s a quieter, grittier truth: most founders are scared out of their minds. Not all the time. But often enough. They…
Startups are loud. Literally and figuratively. Founders are expected to charm investors, tweet like philosophers, pitch like TED speakers, and inspire Slack messages just by existing. In that noise, the…
If your growth strategy starts and ends with paid ads, congratulations-you’ve just signed up to rent attention forever. Don’t get me wrong. Ads work. They scale. They’re trackable. They make…
Most companies treat customer complaints like trash. Something to be contained, removed, and politely ignored. But buried in those angry emails, refund requests, one-star reviews, and passive-aggressive tweets is gold.…
Innovation is supposed to drive the company forward. But too often, it derails what is already working. One team is deep in a product launch while another is piloting a…
Launching your first product is a sprint through fire. Launching your second is a chess match played in fog. The first one gets all your urgency. The second one tests…
Profitability is supposed to feel like a milestone. You reach it, celebrate with a team lunch, maybe even tweet a screenshot of your dashboard with a tasteful rocket emoji. But…
At some point-between the MRR updates and the third HR complaint about Slack tone-you might stop and ask: “Wait… do I even like this anymore?” It’s a terrifying thought. This…
You’re the firestarter. The North Star. The person who wakes up at 5:47 AM with a “brilliant idea” and sends it to the team before their coffee has even brewed.…